There is a kind of mini excavator that has become popular overseas and has become a popular item in Europe and the United States. Personalized customization has increased the temperature of this cold machine.

Mini excavators are popular overseas

There is a mini excavator specially produced for the civilian market in European and American countries. The overall design is more suitable for European and American figures. Girls with a height of 170cm are also very rich when sitting inside. The control system is also more automated. Compared with traditional commercial excavators, it is similar to the difference between automatic transmission and manual transmission.

Such mini-excavators have become China's best-selling products exported to Europe and the United States since 2021. This is mainly related to the continuing epidemic abroad and overseas users' enthusiasm for repairing gardens and houses at home. As a result, excavators have enjoyed the benefits of the "home economy".

Zhang Jinjin, Marketing Director of Sunward Intelligent International Marketing Division: The number of orders in Europe and the United States has increased by 145% year-on-year, and the most sold are excavators with models ranging from 0.8 tons to 9 tons. Generally speaking, the price of a 2.5-ton excavator is between 20,000 euros and 30,000 euros.

Competence is not enough, and the appearance must keep up. Customized excavators have also become the individual needs of overseas customers. Guo Qianqian, chief analyst of Huaan Securities' machinery industry: For these countries, to do some customized design, in fact, mainly do some design in terms of emission standards and engines.

Production enterprises increase production capacity investment

This type of mini excavator meets the needs of the overseas market, and its sales are booming, which also makes some domestic production companies face order stimulus.

Zhang Jinjin is the marketing director of Sunward Intelligent International Marketing Division. He has recently taken time to come to this construction site every day to see the progress of the construction of the new plant. Zhang Jinjin said that overseas orders are rising too fast, and production capacity can no longer keep up with the pace of demand, which makes him very anxious. At least half of the production lines currently under construction belong to the International Marketing Division. The supply is in short supply and the pressure from customers is very high, so I hope that the new plant can be built quickly and the production line can be quickly operated to meet more market demands.

In addition to the hot demand, the long shipping logistics cycle also makes international orders more urgent.

According to data released by the China Construction Machinery Industry Association, the sales of excavators in China have soared in the first quarter of 2021. Among them, in March, the domestic market excavators sold 72,997 units and a year-on-year growth rate of 56.60%, setting a record for the single-month sales of excavators in China.

After March 2020, China's excavator market demand has gradually recovered, and foreign market demand has risen. Starting from April 2020, China's excavator export volume has maintained a continuous increase of more than doubled year-on-year. Jiang Weihua, Chief of the Collection and Management Section of the Changsha Customs Customs Department: In the first half of the year, Hunan Province exported 2.587 billion yuan of construction machinery, an increase of 42% over the same period in 2020. When it comes to excavators alone, it will double that of 2020. In the first half of the year, tax reductions and exemptions including excavators amounted to 320 million yuan. Editor/Tian Zengpeng