International
SoftBank's first investment in Saudi Arabia starts to invest US$125 million
Seetao 2021-09-16 09:19
  • Series B funds will be used to develop Unocal's platform in the Middle East and further expand to Africa and Asia
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Client participation start-up Unifonic (Unifonic) raised US$125 million in a recent round of financing led by SoftBank and a division of the Public Investment Fund. The news of this transaction was first announced in June 2021, but it was not officially announced until September 15, 2021. This is SoftBank's first investment in a Saudi startup company.

This Riyadh-based startup provides messaging, voice and WhatsApp communication services for companies that want to interact with customers. "From online banking text messages to WhatsApp vaccination requests, Unifonic empowers organizations to change the customer experience." It said in a statement. It claims to support enterprises by providing cost-effective communications infrastructure. Series B funds will be used to develop Unocal's platform in the Middle East and further expand to Africa and Asia. The company also plans to acquire companies in these markets.

Keywords: overseas engineering, international engineering construction, foreign engineering construction news

Its founder Ahmed Hamdan said: This salary increase is an important milestone in our journey. It will enable us to expand the scale of our products, expand the scope of our business, and enable more organizations to reliably and effectively establish contact with customers. PIF unit Sanabir also participated in the fundraising round.Editor/XuNing

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