On October 21, 2021, the Shanxi Xinghua Village Wine, Culture and Tourism Integration Project officially started. The project takes wine as the root, culture as the soul, and travel as the key. It focuses on building a whole industrial chain of integrated development of primary, secondary and tertiary industries with liquor as the core, and strives to create a world-famous fragrant liquor production area and a spiritual landmark of Chinese wine culture. , Demonstration area for the development of the integration of wine, culture and tourism, reappearing the poetic picture of "The Shepherd Boy Refers to Xinghua Village", and build Fenyang into a charming wine and cultural tourism destination.

Shanxi Xinghua Village Wine Culture and Tourism Integration Project

Shanxi Xinghua Village Wine Cultural Tourism Integration Project is located in the core area of Xinghua Village, covering a total area of 5,000 acres and a total investment of 20 billion yuan. It includes the restoration of Xinghua Village Ancient Village, Wine Cultural Tourism Town, Yangshao Cultural Heritage Park, and Chinese Liquor Ancestral House Museum. Fenjiu Old Workshop, Taifu Temple, Fenjiuchang District and surrounding villages have been upgraded and reconstructed, Xinghuacun Expressway exit reconstruction, Xinghuacun Qingxiang Avenue, Xinghuacun Section of National Highway 307 (Fenjiu Avenue) and the building facades of the stores on both sides will be upgraded and reconstructed.

The overall plan is summarized in one point, two axes, and three areas: that is, taking the Xinghua Village site as the origin, linking the historical axis of east-west industrial development, running through the historical axis of north-south cultural interpretation, and making every effort to create three areas: poetic Xinghua Village, cultural tourism Xinghua Village, and industrial Xinghua Village. According to the blueprint drawn by the "14th Five-Year Plan", by the end of 2025, Fenyang City will rely on the Liquor Culture and Tourism Integration Project, Fenyang City’s annual output of liquor will reach 500,000 tons, the total annual output value of the liquor industry will reach 50 billion yuan, and Fenjiu’s market value will strive for Over 500 billion yuan, the annual tourist volume of Xinghua Village Wine Cultural Tourism Scenic Spot exceeded 5 million.

Since the establishment of the Xinghua Village Wine, Culture and Tourism Integration Project, Fenyang City has promoted the infrastructure construction of the project with high stations and high quality. At present, the quality improvement construction project of Xinghua Village Qingxiang Avenue, the 307 National Road Xinghuacun section (Fenjiu Avenue) and the building facade renovation project on both sides of the store, and the Xinghua Village highway exit renovation project are in full swing. The groundbreaking start of the Xinghua Village Wine, Culture and Tourism Integration Project is a vivid practice to implement the comprehensive and high-quality transformation and development of the Provincial Party Committee. It is also an important measure to implement the spirit of the fifth party congress of Luliang City. It is also the first time that Fenyang City takes the lead in new roads and transformation. An effective way to hatch. Fenyang City will use the power of the whole city, gather the wisdom of the whole people, make every effort to promote various construction projects, fully promote the integration of wine, culture and tourism, constantly implement it, and strive for practical results at the end, and firmly hold the economic development of key projects. The new Niubizi has promoted Fenyang's economic transformation and upgrading to take a solid step. Editor/He Yuting