On October 21, 2021, "SASAC Xiaoxin", the information center platform of the SASAC of the State Council, announced the shortlisted results of the international image construction cases of Chinese enterprises in 2021, which was successfully shortlisted by "spreading win-win stories in international language" declared by China Road and Bridge Jingang expressway project.
The international image construction case collection activity of Chinese enterprises is jointly organized by the information center of SASAC, the international communication development center of China Foreign Affairs Bureau and the cultural communication center of China Foreign Affairs Bureau. Since 2018, hundreds of wonderful cases have been included in the "going global" database of Chinese enterprises. The activity aims to excavate typical cases, build corporate image and tell good Chinese stories. The cases collected this year fall into four categories: symbiosis with nature, overseas social responsibility, cross-cultural integration and international communication innovation. Jingang expressway project was shortlisted for "international communication innovation".
Based on the publicity results, the experts finally selected the "top ten excellent cases of international image construction of Chinese enterprises in 2021" and various special cases. The award-winning results will be announced during the "2021 • China enterprise global image Summit Forum".Editor/XuNing
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