Since 2021, the new crown pneumonia epidemic has continued to raging around the world, and the market's demand for online retail has grown vigorously. How can Chinese e-commerce brands seize the opportunity to communicate globally? In response, Jingdong handed in a dazzling answer sheet.

"JD is an amazing partner, helping us to achieve rapid growth in the efficiency of omni-channel performance in Europe." Philip Mumford, CEO of the century-old European underwear brand Xiangcomo Mule, sincerely sighed. Not long ago, Mumford visited the JD Smart Warehouse in the Netherlands. He saw that the handling robot in the warehouse moved the shelves to the workbench, which could achieve great optimization of the operator’s picking path. After the robot, I was full of praise for its efficiency. With the support of JD Smart Warehouse, the order production timeliness of Xiangcome Muller has been increased by more than three times.

In the UK, the JD CTU bin robot uses sensors and navigation to achieve "automatic driving" in the warehouse, shuttles between woven shelves and picks accurately, with a maximum efficiency increase of 6-8 times. During the "Double 11" period in 2021, JD.com will put hundreds of logistics robots in several self-operated local warehouses in Europe. As of the first half of 2021, JD.com has approximately 50 bonded warehouses and overseas warehouses around the world, covering the United States, the United Kingdom, Germany, the Netherlands, Australia, Malaysia, Vietnam, Indonesia, Thailand, the United Arab Emirates and other countries.

Strengthening overseas new infrastructure

Different from traditional cross-border e-commerce, JD.com has opened up the entire link of air transportation, overseas warehousing and terminal distribution by building a global route network and a local warehouse network, which has greatly increased the speed of cross-border freight. This "new infrastructure" going overseas will not only help overseas brands improve efficiency, but also allow Chinese brands to quickly take root in the local market.

Since 2015, JD.com has established e-commerce joint ventures in Indonesia and Thailand with local partners to help more than 100 Chinese brands land in Southeast Asia, covering digital 3C, home appliances, daily necessities, fashion products and other categories. As a well-known domestic appliance brand, Changhong has more than 20 years of overseas experience, but when it enters the Thai market, it also faces many difficulties in terms of market access, brand promotion, warehousing, installation, and after-sales service.

JD.com's outstanding advantages in warehousing, distribution, and delivery provide Changhong with a new plan for going overseas. Without dispatching an employee or deploying an offline channel, in just 6 months, Changhong became the brand with the highest sales volume of air-conditioning category during JD Thailand's "June 18" period this year. Pu Zonghui, Deputy General Manager of Changhong International and General Manager of Southeast Asia Region, said: “JD has a smooth, mature and professional ability in home appliance retailing. The integrated warehouse, distribution and delivery and assembly services of JD Thailand have been favored by many domestic home appliance brands. "Keywords: One Belt One Road, One Belt One Road News, One Belt One Road Project

"We will continue to upgrade the basic network of the global intelligent supply chain, work together to help more Chinese brands open up overseas markets, and bring better quality products and more comprehensive services to global customers and users." Vice President of JD.com, President of JD International Logistics Department Yellow star said.Editor/XuNing