On December 18, the K series Release Conference and 2022 Business Conference were held in Xuzhou, Jiangsu, officially releasing its new generation, which are smarter, safer and larger load capacity.

Innovation promotes development

The market is the source of innovation and vitality. Focus on the requirements of customers and the demands of scenarios, XCMG MEWP continuously stimulates innovation vitality, and accumulates strong strength. It has completed product update from XG series to K series, achieving more flexible, stability, energy-saving, smarter and safer.

As an emerging sector, XCMG MEWP is bravely taking on significant responsibilities. From a follower to the leader, now it ranks the first in the MEWP industry of China.

"This is a young team, which own the brief and confidence of reaching the summit. In future, XCMG MEWP will make full use of their industry-leading advantages. With safety and reliability, creating China's preferred brand of aerial work, and develop into a tens of billions of enterprises in high quality." The words of XCMG Chairman Wang Min claimed their belief and confidence in launching an impressive impact on the market.

The new smart manufacturing base of XCMG MEWP was put into use at the end of 2019. It built on intelligent manufacture equipment, advanced process assurance, lean control capabilities and testing system. It has completed the establishment of precise production and sales, which provides strong strategic support and guarantee for the breakthrough and quality improvement.

Li Qianjin, general manager of XCMG MEWP, said: Remain true to the original aspiration and hard-working in last 6 years, the achievement of XCMG MEWP consists with continuously stimulates innovation vitality and great attention to the quality. Manufacturing products that meet the requirements of customers and the demands of scenarios. XCMG MEWP will lead a new trend in the development.

Leasing business customers said that this new generation production are smart, flexible, stable, energy-saving and environmentally friendly. They prefer to choose Smart Cloud King series.

Marketing development

With 6 years rapid development, facing the fast-growing market, XCMG MEWP quickly covered the market. It is able to implement differentiated marketing strategies and deepen strategic cooperation between customers and allied forces. It has established an integrated and new market model such as delivery guarantee, after-sales service, spare parts support, and leaser joint construction. It has been awarded the construction machinery vocational skill training cooperation unit by the Construction Machinery Industry Association.

Under the guidance of internationalization strategy, it has continued to increase its overseas market layout and channel construction, and its sales has been expanded to more than 60 countries and regions around the world, achieving a harvest of global market.

Service contribute to new trend

While continuously breaking through the leading advantages of K series, we must continue to strengthen technical innovation. At the same time, focusing on market customer needs, we will rapidly expand material handling equipment such as telescopic trailers, vertical masters.

With the implementation of the peaking carbon dioxide and carbon neutrality, XCMG MEWP will also actively implement the concept of green development. Intensified the strategic layout of electrified and fully electrified products, and it leads the high-quality development of the industry with green, low-carbon, and sustainable development. Become a tens of billions-level enterprise with the world-class trusted by the world with unique value and creativity, and XCMG MEWP is the absolute leader in the global industry.Editor/Sang Xiaomei