Shandong, a major northern province, is regarded as a "miniature China" by the outside world due to its high similarity in industry, urban and rural, and regional structure with the whole country.

Shandong is the only province in the country with all 41 major industrial categories. The sales of heavy trucks, engines and heavy-duty transmissions under Shandong Heavy Industry Group have all jumped to the top in the world. The helm of Shandong Heavy Industry Group is Tan Xuguang, who was awarded the honorary title of "Outstanding Entrepreneur in Shandong Province" by the Shandong Provincial Party Committee and the Provincial Government on February 7, 2022, and was awarded the first-class merit.

Weichai Group, China National Heavy Duty Truck, Shantui Co., Ltd., Weichai Lovol... On the axis of development of Shandong Heavy Industry's subsidiaries, Tan Xuguang has deeply imprinted the mark of self-revolution, and every step is full of passion and rationality . Under the great changes unseen in a century, a glimpse of his corporate development and innovation can also provide insight into the changing pattern of Tan Xuguang, who seeks major events, as well as his ambitions for the world.

Not limited by time: the future ten years in advance

On January 4, 2022, the equipment manufacturing industry was disturbed by a heavy news.

On the same day, Shandong Heavy Industry and Huawei Technologies Co., Ltd. signed a strategic cooperation agreement. Many outsiders are puzzled, why a leading Chinese and internationally renowned equipment manufacturing group "shakes hands" with a flagship enterprise in the digital field?

In just 25 days, at the annual meeting of Shandong Heavy Industry Group, Tan Xuguang delivered a deafening 1000-character speech, which also showed the future development direction of Shandong Heavy Industry: from an equipment manufacturing group to a technology-led equipment solutions group.

"Energy power solutions, smart logistics solutions, smart agriculture solutions, smart construction solutions", Tan Xuguang's speech not only has precise insights into the macro economy, but also has a detailed feeling for the micro economy. For example, when talking about the hot new energy in the capital market, Tan Xuguang pointed out from the perspective of the big history and the big system, "The future will be a reasonable match of the multi-energy structure. Countries with different resources and markets with different scenarios will There are different configurations; whether it is pure electric, hybrid or fuel cell, it will be an orderly development process, and it will not work out of the laws of the market.”

In Tan Xuguang's body, everyone saw the changing pattern of those who seek major events!

Tan Xuguang used the examples of Kodak, Wang An Computer and Nokia to warn the middle and high-level enterprises present: "This is a revolutionary industrial transformation that is a matter of life and death and must be won... In our industry, we cannot jump out of the equipment manufacturing industry. Traditional limitations will be crushed to pieces by the high-speed wheels of historical development!"

Obviously, the "handshake" with Huawei can speed up the transformation of Shandong Heavy Industry's "equipment solutions". In the field of domestic equipment manufacturing industry, Tan Xuguang is the first person to "eat crabs" in a predictable, systematic and dialectical way of telling the outside world about the transformation of enterprises. These "ruthless words" he said also remind people of how the "Weichai Model" was born.

In 1998, 37-year-old Tan Xuguang became the head of Weichai. In the face of an enterprise that was on the verge of bankruptcy, he smashed more than 100 engines with quality problems on the spot, and firmly established the awareness of quality first in the enterprise. In 2004, it promoted the listing of Weichai Power in Hong Kong. In 2005, it invested 1,023.38 million to acquire Hunan Torch, and in 2007, it was listed on the Shenzhen Stock Exchange. In the past 20 years, Weichai has developed into a leading enterprise with a revenue exceeding 300 billion yuan, setting the overall tone.

No wonder Tan Xuguang said when talking about the rejuvenation of cadres at the debriefing meeting of ministerial-level cadres of Weichai Group on January 2, 2022: "I am talking about this issue from the perspective of the long-term development of the company in the next 10 and 20 years. That's the definition of the pattern."

Not confined to the ground: standing in Shandong to see the world

Management, technology and capital are the key words for the selection of three outstanding entrepreneurs in Shandong this time. Innovation + technology is an important characteristic of Tan Xuguang's victory. Tan Xuguang's "innovation concept" is to use the world's technology for me.

In Tan Xuguang's body, everyone sees the mind of lofty aspirations and the world!

At 9 am on January 8, 2022, Weichai Power, a subsidiary of Shandong Heavy Industry, released the world's first diesel engine with a thermal efficiency of 51.09% in Jinan. This is September 16, 2020, after Weichai Power released the world's first commercial diesel engine with a thermal efficiency of 50.23%, it set a new record again. Tan Xuguang said at the time: "This is another major revolution in the thermal efficiency of traditional power!"

The R&D strength behind this major achievement was "built" by Tan Xuguang in the country over the past 20 years. He once recalled, "More than ten years ago, I asked the R&D department to boldly 'burn' money. At that time, I gave money, but they couldn't spend it because they didn't know how to spend it. At that time, R&D was only application development. , not moving towards originality.”

Reviewing the annual reports in recent years, Weichai Power has spared no effort in R&D personnel and capital investment. In 2020, the number of R&D personnel reached 5,485.

Tan Xuguang said that in the past ten years, the company's R&D expenses have accounted for 5% of its annual operating income, of which 20% of the R&D expenses are basic research and cutting-edge research, which is extremely rare among domestic manufacturing companies.

At the same time, in the past ten years, Tan Xuguang has actively led many well-known overseas mergers and acquisitions of its subsidiaries. In 2009, it acquired Baudouin Engine Company, a century-old French company, to fill the gap of high-speed and high-power engines of more than 16 liters; in 2012, it acquired Germany's Linde Hydraulics and brought high-end hydraulic technology under its command. Qu” and “North American Duet” have successively merged international leading brands such as Baudouin from France, Ferretti from Italy, KION and Linde Hydraulics from Germany, Dematic from the United States, and PSI from the United States into the big family of Shandong Heavy Industry, all of which have achieved high efficiency. For coordinated development, KION also regards Jinan as its second hometown and has set up a new factory.

Up to now, all overseas M&A businesses led by Tan Xuguang have achieved profitability, and have effectively driven the transformation and upgrading of domestic businesses.

At the annual meeting of Shandong Heavy Industry Group, Tan Xuguang said: "We must unswervingly enter the global high-end market, unswervingly improve the level of localized operations, unswervingly deepen overseas market synergy, and make our brand known in the Belt and Road Initiative."

More Than Me: The New Entrepreneurship in 12 Words

In 2019, there was a media account of Tan Xuguang's daily life: On April 15th, he had just returned from a business trip in Japan. From 8:30 in the morning to 12:00 in the middle of the night, he held a full-day meeting in Sinotruk; on April 16th at 10 a.m. Around 1:00 p.m., he had returned to Weichai headquarters.

Tan Xuguang once announced a set of figures to reporters: "flying wildly" 400,000 kilometers a year, eating with family members less than 10 times, visiting parents only 2 times...

In Tan Xuguang, everyone sees the core of entrepreneurship in the new era!

On January 29, 2022, at the annual meeting of Shandong Heavy Industry Group, Tan Xuguang shared with you the core of the new entrepreneurial spirit: loyalty, cleanliness, passion, mind, innovation, and transparency. This is reminiscent of the "three chapters" he proposed when he first took office as the head of Weichai in 1998, one of which is "Lead by example, be honest and honest, and ask employees to do what we do first, and we will never do what we are not allowed to do. ".

Today's Shandong Heavy Industry has an operating income of more than 500 billion yuan in 2021, a total profit of more than 20 billion yuan, and 150,000 global employees. The four-in-one innovation system of "independent innovation + open innovation + craftsman innovation + basic research innovation" allows innovative work results named after the names of front-line workers to be seen everywhere in the production workshop. most significant gene.

But even in the face of such a dazzling transcript, Tan Xuguang was still not satisfied. "How can the main business pierce the ceiling? Why can't the strategic new business be done? Where is the way to build a new group? How to create a high-level external circulation?" At the annual meeting of Shandong Heavy Industry, Tan Xuguang told online and offline participants. More than 3,700 cadres asked these four questions.

Tan Xuguang said that for every outstanding entrepreneur, his mind must be full of career, and he regards career as more important than life; The process, the joy of career success, even tears and failure. "The most important thing is to transform passion into performance and results. Entrepreneurs only know how to fool and do nothing, which is post corruption."

In him, you can touch the character label of a large state-owned enterprise that "only the fearful can survive, and only courage can go far".

In him, we can clearly see the connotation of entrepreneurship in the new era emphasized by General Secretary Xi Jinping on July 21, 2020: patriotism is the fundamental requirement; courage to innovate is the essential requirement; integrity and law-abiding are the basic requirements; social responsibility is the Internal requirements; international vision is an inevitable requirement.Editor/Ma Xue