By hiring Giovanni Bartoli as Area Sales Manager for Africa and Middle-East Region Keestrack 

strengthens its sales team and is expanding and professionalize its support to their dealer 

network. 

With over 15 years of experience within the construction equipment industry on an 

international level Giovanni brings knowledge and professionalism into these markets and his 

main goal is to establish reliable and sustainable relations with new dealers . Giovanni has 

been responsible for business development, mainly in the earth moving industry and in 

concrete equipment. During his career he was responsible for several regions except for the 

America’s. He travelled extensively in South-East Europe, Africa, Middle and Far East, Indian 

Sub-continent and Oceania to follow up on his business contacts. 

Currently Giovanni is based in the Keestrack office in Italy and travelling a lot in his region which is 

Africa and Middle-East. “Keestrack already established some good dealerships in this region but there 

is still a lot of ground to cover”, according to Giovanni. “At first Keestrack wants to target the markets 

of the North-West Africa region, South Africa and in Middle East countries like Israel, Saudi Arabia, 

United Arab Emirates & Qatar. We’re basically looking to expand our dealer network with A-rated, 

reliable and organized international and local dealers, to be involved as our importers and distributors”, 

Giovanni continues. With these aspirations Keestrack shows they want to keep expanding as a 

worldwide player, being already the innovator in terms of technology. 

“Besides growing the market in these regions Keestrack will keep growing their product range in width 

and depth in the coming years. To support the dealers with the right service & training is a challenge 

for me in these markets”, says Giovanni. “Keestrack wants to support their dealers also with a good 

financial plan. By offering floorplans, to keep machines locally on stock” he continues. 

According to Giovanni the interest for mobile crushing and screening products in the West African 

countries is mainly due to the request for mobile quarry applications with easy maintenance, and 

which are user friendly, when production demand is not very high. While for the Middle East Keestrack 

is looking at big players, managing quarries for the production of asphalt and concrete. They will be 

more interested to see the possibilities of Keestrack’s’ green, full electric e-range. More and more 

Middle East Countries will make the transition from the crude oil economy to a green economy. 

Keestrack is already set for this with the e-drive (electric) and ZERO drive equipment”. 

Keestrack was one of the first manufacturers on the market with electric driven equipment. They 

recently introduced the tracked engine/generator units. These can supply connected Keestrack e-drive 

crushers, screeners and stackers directly with electricity in case there is no plug in connection from the 

grid available. This way the economic advantages of the complete production train will rise to its full 

potential. 

One step further is the ZERO range, Keestrack mobile crushers and screens which are sold without an 

engine unit. They can be powered by the grid or via any external generator, whether this is a tracked 

engine unit, a Keestrack e-driven crusher with on-board gen set and plug out connection or just any 

generator on site.

“Either way, Keestrack has a full package to convince all customers with the most economic 

equipment in its range. Whether they are still depending on diesel-hydraulic technology or going full 

electric Keestrack can provide the best solutions”, according Giovanni.

Further information:

KEESTRACK N.V.

Marcel Kerkhofs

Marketing Manager

Tel.: +32 (0)89 51 58 51

Email: marketing@keestrack.net

www.keestrack.com

Captions:

Giovanni Bartoli, Keestrack Area Sales 

Manager for Africa and Middle-East 

Region

The world's first tracked engine unit M5, 

with integrated gen set which can feed 

several electric driven (e-drive or ZERO) 

machines, resulting in lowest operational 

costs possible with less emission. 

In close vicinity to a residential area, 

the plug-in all-electric Keestrack 

combination of R6e impact crusher and 

C6e classifier is producing with zero

emissions.

Boilerplate:

Keestrack designs, manufactures and distributes mobile crushing and screening 

equipment and stackers since it has been founded in 1996 by Kees Hoogendoorn and his 

wife Annet Schoenmaker. Today the second generation Hoogendoorn run the family 

business with more than 1000 employees worldwide and manufacturing facilities in Czech 

Republic, Italy, China and India. Over 115 distributors represent Keestrack in 100

countries. Keestrack’ s goal is to build the most energy efficient and productive equipment 

on the market by constantly innovating their products. This way equipment users can 

produce at the lowest cost per ton.0ditor/ Zhao E