On September 1, 2022, the 7th "Colorful World" with the theme of "Cultural Interweaving, Civilization and Happiness Silk Road" - the national characteristic cultural display activity along the Belt and Road, was held at the 2022 China International Service Trade Transaction in Shougang Park. Hall 2 of the exhibition area of cultural and tourism services opened.

As an important part of the cultural and tourism section of the 2022 Service Trade Fair, this "Colorful World" event will deeply explore the connotation and extension of the characteristic culture of countries along the Belt and Road, and invite Beijing Performing Arts Group to join in. Through characteristic theatrical performances, exhibitions, and explorations A series of online and offline interactive exchange activities such as punch card, product promotion, e-commerce live broadcast, etc., present a cultural feast with strong cultural flavor and international characteristics, and build a bridge for people-to-people bonds in countries along the Belt and Road. This year's "Colorful World" event presents four major highlights: promoting communication through cultural promotion, promoting understanding through exhibitions, promoting exchanges through interactive activities, and promoting integration through artistic performances.

Promote communication through cultural promotion

The international selection of e-commerce live broadcast rooms for products takes advantage of the advantages of fast communication, wide audience, strong interactivity, and intuitive communication forms to expand the influence of the event and promote cultural communication and mutual learning of civilizations in countries along the Belt and Road. During the event, the live broadcast room carefully created a "national field" link, and arranged daily live broadcasts of diplomats and business leaders from countries along the Belt and Road to introduce the cultural and tourism resources and special products of their respective countries, and recommended the wonderful highlights of the cultural exhibition areas of various countries. , and interact with online netizens to ask questions to promote cultural and trade exchanges between countries.

Promote understanding through exhibitions

This year's Colorful World event will further expand the number of participating embassies and the scale of the event, attracting international organizations to participate. The embassies of various countries in China and international organizations carefully arranged the booths and displayed distinctive cultural displays, including landscape pictures, handicrafts, clothing and musical instruments, etc., allowing the audience to experience the exotic customs on the spot and promote their understanding of the customs and customs of the countries along the Belt and Road. In the exhibition area, special products such as Peruvian alpaca dolls, Togo handicrafts, leather and jewelry, Fiji handicrafts and other special products are the epitome of the development of industries, cultures and handicrafts in various countries, providing exhibitors with a unique perspective of contacting the civilizations of countries along the Belt and Road. .

Promote communication through interactive activities

This year's "Colorful World" event pays more attention to cultural exchanges between the event site and off-site, between participating countries, and between exhibitors and visitors, so as to enhance the interaction and participation of the event. While promoting products, the embassies of each participating country arranged a variety of interactive games to attract audiences and foreign Internet celebrities to visit the hall to check in and share the special cultural activities of the exhibition area on social media platforms. Exhibitors can receive a limited number of "Colorful World" passport booklets at the entrance of the exhibition area by virtue of the number of likes, and punch in and stamp in the exhibition area with the passport booklet. Visitors who have completed the check-in of all booths can also receive a free Silk Road lucky bag. The lucky bag contains exhibitors. Various kinds of special gifts provided by the state. The "Silk Road Post Office" is also set up in the exhibition area to provide visitors with postcards of the countries along the Silk Road, attracting exhibitors and visitors in the exhibition area to express their best wishes to the people of the countries along the Belt and Road on the postcards.

Promoting integration through theatrical performances

Relying on theatrical performances, this colorful world event promotes the exchange and integration of national culture and folk customs between China and countries along the Belt and Road. At the opening ceremony of the event, the “Silk Road Camel Bells”, a characteristic cultural performance of the Belt and Road, presented the charm of the countries along the ancient Silk Road with music, witnessing the long history of the Belt and Road Silk Road and the friendly exchanges between people of all countries; Pakistan, Participating countries such as Thailand and Cuba presented unique song and dance performances, breaking the boundaries of languages and promoting cultural exchanges and mutual learning between the countries along the Belt and Road and Chinese audiences.

The daily performance is specially formulated by the Beijing Performing Arts Group, and has launched a colorful Beijing rhythm art show, with the China Acrobatic Troupe, China Ping Theater, China Puppet Art Theater, Beijing Opera and Dance Theater, Beijing Chinese Orchestra, Beijing Hebei Bangzi Opera Troupe and many other academies. The troupe arranges 3 performance periods every day, bringing a total of 12 professional performances integrating classic works and popular elements, such as the songs "My Sun" and "Azalea Red", folk music performances "Dance of the Golden Snake", "The Phantom of the Opera", opera " Nearly 30 other artists including "Flowers as the Match", "Qiankun Bag", Hebei Bangzi's "War Horse Super", "Selling Water", acrobatics "Dragon Ball and Ball Skills", "Single Diabolo", puppet dramas "Turtle and Crane" and "The Elephant is Coming", etc. Wonderful programs with international content and traditional cultural charm, and use literary programs to promote people-to-people bonds and cultural integration in countries along the Belt and Road. Editor/He Yuting