Looking around the world, a new round of scientific and technological revolution and industrial transformation is coming in a flash, and the technological revolution characterized by electrification and digitalization has also rolled up thousands of piles of snow in the global machinery manufacturing industry, constantly reshaping the competition pattern in various industrial chains, and "seeking change and survival" has become the main theme of many enterprises' development strategies.

The hydraulic system manufacturing industry is facing profound changes. As the global leader in mechanical energy efficiency solutions, is Danfoss Power System a passive compromise or an active change? In its commercial layout, "deep planning" and "far strategy" of technological innovation have already given the answer.

The deep plan of diversified layout

As an industrial enterprise with eighty-five years of development history, Danfoss has always been in a leading position in mobile, industrial hydraulic and electrification fields, which is supported by the strategic determination to focus on technological innovation and lean production for a long time.

"We will invest 5% of our sales in continuous technology research and development every year, which is also our investment in the future." Mr. Zhang Haisong, president of Danfoss Power Systems China, mentioned in the interview that adequate R&D and production investment has established a solid foundation for Danfoss Power's development.

At the level of product technology innovation, Danfoss Power System has always been at the forefront of the industry. "As a family business, we attach more importance to long-term business development." Mr. Zhang Haisong stressed. "Taking our latest digital product - digital displacement pump as an example, we spent 17 years of research and development time and more than 40 million euros of investment; it combined with high-speed switch solenoid valve to achieve digital control of the pump, significantly improving the response speed while significantly reducing energy consumption. Although the current business volume is not high, we are in the leading position in the industry in terms of technology, and the future market potential is great."

While relying on the global technology R&D platform to bring cutting-edge product technology to Chinese customers, the rapid development of Danfoss power system is also based on the localization development strategy. Since entering the Chinese market for more than 20 years, Danfoss Power System has been committed to maintaining strategic cooperation with leading enterprises such as XCMG, Sany, Zoomlion and Lingong; And through the establishment of local supply chain and localization R&D service team, we will create technology and product solutions more suitable for domestic working conditions for Chinese host manufacturers. In recent years, Danfoss Power System has cooperated closely with many Chinese host manufacturers in emerging markets such as aerial work platforms, supporting Chinese construction machinery to expand the global market and achieving a win-win situation.

The future of green development

Since 2021, carbon peaking and carbon neutralization have become key issues of common concern for the whole society in China. The vision of "double carbon" shows China's determination to promote low-carbon and environmental protection. Danfoss Power, which regards China as the hometown of the second market, is also actively practicing the path of green development.

"In fact, Danfoss's factory in Denmark has reached the carbon neutral standard, and our internal requirements on production energy consumption are very strict. The energy recovery device we developed in Zhenjiang factory has been put into use, which can feed back the surplus energy, that is, electric energy, to the grid. At the same time, Zhenjiang factory uses Danfoss's advanced centralized cooling and heating technology and building management system to improve the overall energy efficiency of the factory and reduce energy consumption. So last year When the sales nearly doubled, the total energy consumption of our Zhenjiang factory remained basically unchanged. " In the interview, Mr. Zhang Haisong described Danfoss's carbon neutralization process in this way.

Danfoss Zhenjiang Factory

If the low-carbon environmental protection in the production process reduces the production cost, the technical innovation of Danfoss power system in the equipment scheme has brought about the improvement of the overall energy utilization efficiency.

"At present, 80% of the market uses traditional energy, which cannot be avoided." While vigorously developing electric drive drive, Danfoss Power System also attaches importance to the hydraulic energy-saving scheme of traditional energy equipment. "In the future, the hydraulic system will be more lightweight and high-pressure, which will improve the energy efficiency of equipment."

Core components of Danfoss hybrid roller scheme: PMI240 motor+EC-C1200 inverter+Plus 1 controller

Driven by the technical leverage, Danfoss Power System has formed a green development strategy with energy-saving production and low-carbon equipment as the core to help China's low-carbon economic construction, and is at the forefront of the current wave of green transformation of the global economy.

"There is a saying in our company:" We win when customers win. " Referring to the future planning of Danfoss Power, Mr. Zhang Haisong concluded this way. "There is a need for upgrading in any market. I believe that the requirements for equipment reliability and environmental protection will not change in the future. This is also the direction we have been working in as an enterprise providing systematic solutions."

Looking forward to the future of the industry, driven by a new generation of technological revolution such as 5G technology, big data and new energy, China's construction machinery industry is about to enter the "deep-water area" of transformation. Taking advanced technology and local manufacturing as the sail, following the green development and customer-oriented guidance, can Danfoss Power System successfully reach its promised land in the Chinese market, a sea full of unpredictable and opportunities? I believe that the future is worth our expectation!Editor/Ma Xue