In the past year when the demand of the construction machinery industry was sluggish, the domestic market went down, and the competition of Zhang Fan's going abroad to impact the international industrial pattern increased, while LOVOL grew steadily and achieved competitive growth here. Among them, the domestic ranking of excavators rose to No. 7, the sales volume of loaders increased by 12% year on year, and the sales volume of wide body dump trucks increased by 51% year on year. So, how can this rise against the trend be achieved? How will LOVOL maintain its advantages in the new year?

Quality first carries dreams

During this activity, Feng Gang, Vice General Manager of Weichai Group, Weichai Scientist and LOVOL Chairman, gave a clear and powerful speech to answer the above questions. LOVOL, which is committed to building a new engine of smart heavy industry strategy, has made brilliant achievements in the fierce market competition through business model innovation, product and technology research and development, and cooperation with agents.

Feng Gang, Deputy General Manager of Weichai Group, Weichai Scientist, Chairman of LOVOL

During the period, Wang Bin, General Manager of LOVOL, came to the stage and made the group operation work report of "leading by science and technology, taking the road of high-quality development", pointing out the internal logic of LOVOL development from the aspects of system construction such as research and development, supply chain, manufacturing, marketing, operation control, etc. For example, last year, LOVOL successively released the new F-generation National IV excavator and HST, AT high-end full series loader, to achieve comprehensive upgrading of product quality on the premise of meeting the new national IV emission regulations, and seize the national IV new track.

Wang Bin, General Manager of LOVOL

At the same time, LOVOL has strengthened the development of superior resources in the supply chain and the construction of process capacity. Standardized and intelligent production has brought about a significant improvement in product quality, which ultimately helps LOVOL series products achieve growth in the competitive jungle. For example, LOVOL performed well in the overseas industrial market last year, with the excavator export contribution increasing by 9% year on year and the loader export contribution increasing by 12% year on year.

Ready to win the future

In response to the industry challenges and market competition in the new year, Feng Gang proposed to "adhere to the goal of improving product quality, deepening the expansion of product differentiation advantages, and comprehensively promote the work of reducing fuel consumption and failure rate of the whole machine", and work with dealers to develop together.

Facing LOVOL's strategic goal of "breaking 10" in its share in 2025, LOVOL released a new layout plan for the three business segments of excavators, loaders and ore trucks. The products achieved a new leap in reducing fuel consumption, improving efficiency, optimizing noise and reducing the failure rate of the complete machine. The intelligent heavy industry and intelligent manufacturing factory, which is expected to be officially put into operation in June 2023, will improve product quality with intelligent, unmanned, automated and digital manufacturing.

Design Drawing of LOVOL Intelligent Heavy Industry Intelligent Manufacturing Center

During the meeting, the awards ceremony of Excellent Agent Award, Market Breakthrough Award, Structural Adjustment Contribution Award and Sales Top, Second and Third place Award were held respectively, which further aroused the enthusiasm of agents to cooperate with LOVOL for win-win results.

Award Ceremony

Stepping through the rough road to the future. Pointing to the goal of the first echelon in the industry, LOVOL will continue to adhere to quality and intelligent manufacturing, meet customer needs with a perfect after-sales service system and intelligent services, and work with dealers to create a brilliant future for LOVOL and dealers.Editor/Ma Xue