Ten years is a new beginning for the joint construction of the Belt and Road Initiative. China has been deeply integrated into a new huge international system, and has formed a pattern of opening up to the outside world on a larger scale, in a wider field, and at a deeper level. In the future, the co-construction of the Belt and Road Initiative will start a new journey in the practice of larger-scale, higher-level, and deeper-level international cooperation. The countries and regions along the Belt and Road will continue to move towards the direction of sustainable development, cooperate with each other, and interact with each other , To promote the building of a community with a shared future for mankind to demonstrate the responsibility of a responsible major country.

Let Chinese culture empathize with the world

Guo Zongguang, Director of the China Cultural Center in Wellington, New Zealand: In terms of implementing the Belt and Road Initiative and achieving people-to-people bonds, cultural and tourism exchanges are undoubtedly the best business card. The excellent traditional Chinese culture is the crystallization of human wisdom, which has the appeal and empathy that transcends ethnic groups and reaches directly to the soul. Take the "Terracotta Warriors and Horses of Qin Shihuang: Eternal Guard" exhibition unveiled at the National Museum of New Zealand in December 2018 as an example. During the five-month exhibition period, replicas of terracotta warriors, horse warriors, bronze chariots and horses from more than 20 museums in China and The jade and bronze wares from the Western Zhou Dynasty to the Han Dynasty attracted nearly 200,000 visitors and received rave reviews. The profoundness and extraordinary attainments of Chinese culture have left a deep imprint on the hearts of New Zealand audiences through the unique value of cultural relics and brilliant historical memories that cultural treasures can carry, and have achieved extraordinary communication effects.

Looking forward to the development prospects of the Belt and Road Initiative in New Zealand, we must not only see the vision of the two countries to strengthen cooperation and common development, but also see the complexity and arduousness of various factors intertwined. Faced with doubts from various parties in the country, political appeals and pressure from the Western camp headed by the United States to boycott the Belt and Road Initiative, the New Zealand government seems to no longer support and promote the development of the Belt and Road Initiative in New Zealand in a high-profile manner, but will choose to survive in the cracks. Under the environment of the Belt and Road Initiative, we will carry out pragmatic cooperation projects and strive for our own development. In terms of cultural and tourism exchanges, first of all, we must pay attention to strategies and methods, minimize the ideological field, reduce the propaganda slogans that touch the sensitive nerves of local politicians, seek cooperation and development with a pragmatic attitude, and create cultural tourism. A new situation at work.

Secondly, more consideration should be given to New Zealand’s national conditions, follow local laws and customs, and carry out external publicity in a way that is acceptable to the local people. We must pay close attention to the characteristics of the local government and people’s admiration for multiculturalism, and integrate the popularization of Chinese culture into the local area. in cultural life. Finally, it is necessary to give full play to the enthusiasm of the central and local governments to build overseas cultural tourism brands and high-quality cultural tourism products, promote the export of high-quality goods and win by quality, and avoid the mentality of "swarming bees" eager for quick success and quick profits, and try to avoid homogenization and simplification. , from content to packaging to overseas marketing, we should uphold the ingenuity concept of traditional Chinese culture in every detail and link, and make steady and steady progress.

Chinese wisdom is famous overseas

Yang Ronghao, Director of the Chinese Cultural Center in Cairo: In 2016, the "China-Egypt Culture Year" was successfully held. This is the first national cultural year jointly held by China and an Arab country. The two heads of state jointly attended the opening ceremony of the cultural year held in Luxor, Egypt, and sent congratulatory letters to the closing ceremony of the cultural year. The "China-Egypt Culture Year" has become the largest and most effective cultural exchange event held by China and Egypt since the Belt and Road Initiative was put forward. In one year, China and Egypt jointly held about 150 cultural exchange activities in 25 provinces and cities of the two countries, covering culture, art, film and television, translation and publishing, sports and cultural industries, etc. Cultural exchanges with Egypt reached a climax.

Over the past ten years, the China-Egypt joint construction of the Belt and Road Initiative has continued to deepen and solidify, with fruitful results. The dialogue between Chinese and Egyptian civilizations has continued to deepen, and cultural exchanges have become more exciting. Using the Chinese Cultural Center in Cairo as a platform, we continue to tell the story of the Silk Road to the Egyptian people, spread and promote the spirit of the Silk Road, and promote the people-to-people bond between China and Egypt by organizing various cultural and tourism exchange activities and cooperation projects.

In the future, we will continue to focus on building the Chinese Cultural Center brand in Cairo, and build a window and bridgehead for cultural exchanges between the two countries. , build the Chinese Cultural Center in Cairo into a Chinese studies support center, a patriotic education base for overseas Chinese, a cultural industry and digital culture marketing promotion center, and a Chinese tourism promotion center; invest more resources and energy to support Egyptian think tanks and scholars to develop China Chinese studies in Egypt, actively support the discipline construction of Chinese studies in Egypt, help those who know and love China to increase their work experience, improve their academic achievements and social status, expand the influence of this group in the local society and the world, and use the "outside mouth" and "outside pen" " "External Brain" deeply interprets the Chinese road and Chinese wisdom, and contributes more to the construction of a China-Arab community with a shared future for the new era; combined with the relevant research results of the "14th Five-Year Plan" Cultural Development Plan and the "Chinese Civilization Exploration Project", support And promote China's innovative and export-oriented cultural industry to enter the Egyptian cultural market, promote the China-Egypt cultural industry, digital cultural cooperation, and China-Egypt digital cultural tourism partnership plan in Egypt through the market, and further enhance the soft power of Chinese culture; implement China-Africa cooperation The nine projects of the forum will increase the participation in the "China-Africa Art Festival" and further spread Chinese culture in the international cultural exchange activities held in Egypt.

Turn the far-sighteder into the man of the song

Chi Runlin, Cultural Counselor of the Chinese Embassy in Uzbekistan: Uzbekistan is an ancient civilization on the Silk Road. The people of China and Uzbekistan have written a splendid chapter of mutual learning in the long history of friendly exchanges of more than 2,000 years. In 2022, President Xi Jinping will pay a historic state visit to Uzbekistan and attend the Samarkand Summit of the Shanghai Cooperation Organization, drawing a new blueprint for the development of bilateral relations. It has become an important consensus between the heads of state of the two countries to deepen cooperation in the joint construction of the Belt and Road Initiative.

Since the Belt and Road Initiative was put forward 10 years ago, China-Uzbekistan cooperation in the fields of culture and tourism has seen many bright spots and progressed steadily and far. On the occasion of the 30th anniversary of the establishment of diplomatic relations between China and Uzbekistan in 2022, the two sides jointly held a cloud-based cultural performance, showing the unique charm of the two cultures, and received enthusiastic responses; The reading hall and the "China Corner" of the "Silk Road" International Tourism and Cultural Heritage University gathered young friends who love Chinese culture; excellent film and television works such as "The Most Beautiful Youth", "A Beautiful Life" and "The Wandering Earth" set off a boom in China; The protection and restoration project of historical sites in the ancient city of Khiva has become a model of cooperative protection of cultural heritage along the Belt and Road...

Uzbekistan is one of the countries with the richest cultural heritage and tourism resources in Central Asia and even along the Silk Road. There is great potential for cultural cooperation between China and Uzbekistan within the framework of the Belt and Road Initiative. One is to give full play to the platform advantages of the Silk Road International Alliance of Theaters, Museums, Art Festivals, Libraries and Art Museums, and promote more Ukrainian cultural institutions to join the alliance family, and provide mutual visits for art groups, exhibitions, talent exchanges, etc. Build bridges to solve the problem of poor information communication; second, cooperate in depth with the needs of Uzbekistan, and make precise efforts in areas of concern to Uzbekistan such as scientific and technological archaeology, cultural heritage protection, and training of Chinese tourism talents; third, release attractiveness in cultural exchanges and collisions and charisma, turning "far viewers" into "people in the music". Works that blend cultures are more accessible and communicable, such as China-Uzbekistan joint production of Silk Road-themed films and stage plays, invitation of senior Ukrainian composers to China to collect and compose and hold concerts, and invitation of production teams from both countries to jointly shoot Silk Road. Historical and cultural features along the road, etc.

Tell the story of the Belt and Road

Xiao Jianghua, director of the China Cultural Center in Singapore and director of the China Tourism Office in Singapore: In the past seven years of operation, the China Cultural Center in Singapore has kept in mind General Secretary Xi Jinping's teaching of "doing more for the Belt and Road" when it was unveiled in November 2015. More than 1,000 people-to-people and cultural exchange activities have played the role of cutting-edge exchange platforms, telling "Silk Road stories" well, and promoting people-to-people bonds.

These activities are diverse in form, rich in content, and have obvious effects. First, the new projects in nearly 20 domestic provinces, autonomous regions and municipalities cover a wide range of areas, including art performances, art exhibitions, and intangible cultural heritage exhibitions in the cultural field, as well as exchange activities in major cultural fields such as tourism promotion, traditional Chinese medicine, education science, and sports and health. , "China Cultural Center" is gradually changing to "China Center". Second, the activities are aimed at young people. The annual "China-Singapore Youth Art Festival" jointly organized with Singapore Chinese Media Group entered Singapore's primary and secondary schools to play a role in cultivating the next generation who know China and love China. The third is that most of the activities are held jointly with local groups, reflecting my country's desire and attitude of being open, inclusive, and learning from each other in people-to-people and cultural exchanges. The fourth is to hold a number of large-scale activities with the theme of "Belt and Road". In 2016, the "Let's Talk" Maritime Silk Road special program jointly organized with CCTV was launched in Singapore. In May 2022, "Sounds and Echoes from the Sea - Maritime Silk Road and Humanities Exchange Forum" will be held. 40 experts and scholars from China, Singapore, Malaysia, the Philippines and other countries will gather in the cloud and offline venues to discuss " Extensive and in-depth exchanges and discussions were held on the Maritime Silk Road and the building of a community with a shared future for mankind, and on issues such as the Maritime Silk Road and Southeast Asian countries' political economy, human history, cultural heritage, tourism and trade, overseas Chinese, and social transformation. The forum received a total of 30 academic papers, covering a wide range of fields and rich research results.

Cultural exchanges have the unique advantages of being flexible and diverse, moistening things silently, serving as a bridge and link between people, and playing an irreplaceable role in making the Belt and Road Initiative more deeply rooted in the hearts of the people. As an important fulcrum country along the "21st Century Maritime Silk Road", Singapore has an active attitude and deep participation in the Belt and Road Initiative.Editor/Ma Xue