China's construction machinery industry is entering a period of adjustment and repair. In the past, the cycle of China's construction machinery industry overlapped with the national economic development cycle; Driven by the rapid economic growth in China, the construction machinery industry in China continues to grow rapidly. With the shifting of China's economic growth rate, the construction machinery industry in China is also on a sustained high growth track, and will enter a pendulum like, fluctuating, and stable growth state in the future.
Faced with the current sluggish market, Chinese construction machinery enterprises do not need to be pessimistic and confused. On the one hand, in the future, new technologies represented by electrification and informatization will inevitably trigger new demands and growth; In addition, overseas markets also provide huge space for Chinese brands to showcase themselves.
In the past, it was widely believed that the overseas expansion space of Chinese enterprises was in developing countries; In fact, the European and American markets and developed countries are the endpoint for Chinese construction machinery manufacturers to expand overseas.
Although large-scale infrastructure construction and urbanization in Europe and America have been completed, the local construction machinery market has remained high, but the product demand structure has changed.
With the expansion of target markets overseas, the internationalization strategy, model, and positioning of Chinese construction machinery manufacturers need to transform as soon as possible, upgrading from the rise of products in the past to the rise of brands and industries.
At present, we are in a major change that has not happened in a century
In the future, the core of promoting industrial development and achieving industrial power lies in technology and innovation. In the future, whoever possesses the most advanced innovation system and mechanism, and whoever grasps leading technology, will take control of the dominant power of development. Specifically, in the construction machinery industry, the superposition of two major technologies - the new energy revolution and the information revolution - has begun to change the world.
As a major national strategy of China, the 3060 double carbon target is carbon reduction at its core, which is essentially a new energy switching, and one of the main carriers is electrification. From a deeper perspective, the so-called electrification is not simply about oil to electricity transformation, but rather the reconstruction of China's entire industrial system. As a Chinese construction machinery manufacturer, seizing this opportunity to seize and lead, China will have an unshakable position in the global industry in the future.Editor/XingWentao
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