On August 28, 2023, SUNWARD high-altitude machinery and equipment overseas order large-scale delivery ceremony was held in SUNWARD Industrial City. Company general manager Xia Zhihong, Party secretary Chen Sheng, deputy general manager Zhu Jianxin, Long Jucai, Chief financial officer Huang Zhongbo, company executives, general manager of high-altitude machinery division Li Changjian, international market development Center deputy general manager Li Sha, Wang Jun, Zhao Huang, and employee representatives and other more than 100 people were present to witness this important moment.
The equipment shipped this time covers electric shear fork, off-road shear fork, caterpillar shear fork, straight arm aerial work platform, curved arm aerial work platform, telescopic arm fork loading and other models, a total of more than 100 sets, the total amount of more than 20 million, will be sent to Europe, North America, South America, the Middle East, Southeast Asia and other countries and regions. It is worth mentioning that the 100th telescopic arm forklift truck of the year is also in this shipment.
Company executives, high-altitude machinery division general manager Li Changjian mentioned in his speech that in the first half of 2023, SUNWARD high-altitude machinery export revenue increased by 220% year-on-year, and overseas markets welcomed a high-quality and healthy development trend. The division will continue to deepen the market, accelerate the layout of foreign marketing channels, and actively implement the development idea of "one country one product, one domain one policy" together with the international market development center, providing personalized products for the needs of various countries and regions around the world, and providing personalized market cooperation programs according to the market status of the development of high-altitude machinery and equipment in various countries and regions. To ensure win-win cooperation and sustainable and healthy development of international market development.
Li Sha, deputy general manager of the International Market Development Center, said that in the future, SUNWARD will increase investment and layout, better collect market demand, maintain communication with the research and development department, improve product spectrum, and better meet the needs of overseas markets. At the same time, it will strengthen organizational security, increase sales and service personnel, improve after-sales service and spare parts supply system, and consolidate SUNWARD's good reputation and reputation in the international market. In addition, it will actively expand channel construction, expand external publicity, online and offline marketing channels, and raise the overseas market of high machine products to a new height.
With the general manager Xia Zhihong's "start" instruction, the siren sounded, and 18 fully loaded trucks slowly drove out of Shanhe Industrial City and sent them to the world.
In recent years, SUNWARD unswervingly follow the "domestic and international double cycle" development path, product exports continue to maintain substantial growth, overseas revenue accounted for the proportion of total revenue continues to increase. Among them, SUNWARD aerial machinery with excellent product performance, energy-saving and environmental protection product characteristics, high-quality after-sales service and good market reputation continue to break through overseas markets, exports to more than 50 countries and regions, exports continue to rise. At present, there are plenty of orders in hand, the amount of more than 100 million.
In the future, SUNWARD will continue to deepen overseas, seize overseas market opportunities, deepen global layout, accelerate the pace of going to sea, provide more safe, reliable, efficient, green and intelligent equipment and solutions for the construction of global aerial work machinery industry, send high-altitude machinery to all over the world, and work with customers to create a better future! Editor/Xu Shengpeng
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