Mountain and sea face each other, the world is one. On the morning of November 25 local time, the "Hospitality Shandong Haopin Shandong" Shandong Heavy Industry Group's Global Strategic Partner Conference and New Product Exhibition was held in Dubai, UAE. This is the second stop of Shandong Heavy Industry to actively implement the "the Belt and Road" initiative and deepen international cooperation. 570 dealers and key customers from more than 70 countries in the Middle East, Europe, Africa, South Asia and other regions gathered together to talk about cooperation, friendship Discuss strategic vision and jointly draw development blueprints.

Abdullah bin Damitan, Managing Director and CEO of Dubai Global Ports Group and Free Trade Zone, and Abdullah Allah Hashemi, General Manager of Operations of Dubai Jabel Ali Free Zone (JAFZA), attended and visited the new product exhibition. Tan Xuguang, Chairman and General Manager of Shandong Heavy Industry Group, expressed congratulations, and Wang Zhijian, Deputy General Manager of Shandong Heavy Industry Group, delivered a keynote speech on "Collaborative Creation of Value for Customers". Leaders of related businesses under Shandong Heavy Industry Group, including Italy's Faraday, France's Boduan, Germany's Linde Hydraulic, and the United States PSI, participated.

At the meeting, 14 partners were awarded the "Excellent Partner" Award in 2023, and representatives of six partners from the United Arab Emirates, Saudi Arabia, Türkiye and other places shared their stories of working together with Shandong Heavy Industry.

There is an Arab proverb that goes, "Language is the leaf, action is the fruit." Shandong Heavy Industry will connect with global partners and move forward side by side, rooted in local operations, exploring market gold mines, and expanding brand effects, jointly creating a new international win-win model. Through practical cooperation, more beautiful flowers will bloom around the world, and we will work together to pursue a better future!

"Going Global" Second Stop, Building a New Regional Win Win Win Platform

2023 is the tenth anniversary of the "the Belt and Road" initiative. Shandong Heavy Industry grandly launched a series of global strategic partner conferences to start a journey of friendship, cooperation and development. This win-win journey spanning mountains and rivers began in Astana, Kazakhstan, and has caused strong reactions in the global industry.

Global open development is a consistent cooperation concept of Shandong Heavy Industry. Shandong Heavy Industry has been deeply cultivating the international market for more than 30 years. Currently, it has 287 overseas offices, 905 channel agents, and 8 localized joint venture factories worldwide. Its various enterprises have established a global network system, with over a thousand employees stationed overseas, truly growing into an international company rooted in the global market.

Dubai, with its unique geographical advantage, is the first choice for Shandong Heavy Industry to gather strength and deeply cultivate the Middle East and African markets, and also the second stop of Shandong Heavy Industry's Global Strategic Partnership Conference. At this Dubai event, Shandong Heavy Industry aims to explore new paths of international cooperation with its partners, build a new platform for regional win-win, and open up new space for future development. Shandong Heavy Industry has launched an initiative to work with global partners and fully launch five actions for global win-win development in the new era: providing customers with the most valuable integrated solutions, building the most competitive sales channel network, creating a comprehensive service support system, establishing a transient linkage mechanism to the market, and shaping a world-class high-end brand image.

Hand in hand, win-win future. At the meeting, Mr. Walid from Galadari Trucks and Heavy Equipment CO LLC in the United Arab Emirates shared the story of a win-win cooperation with China National Heavy Duty Truck, a subsidiary of Shandong Heavy Industry. The company is one of the largest distributors of construction machinery and trucks in the United Arab Emirates, and has been a distributor of China National Heavy Duty Truck since 2020. With SITRAK's strong brand influence in the local area, competitive advantage in European quality and Chinese manufacturing, and timely and complete supporting services, Gladary Trucks and Heavy Equipment Co., Ltd. will gain a 20% market share in 2023. Looking forward to the future, he believes that the high-end products of CNHTC can expand its competitive advantage, further drive the local economic development, and contribute to the joint construction of the "the Belt and Road" between China and Argentina.

The engine is an important industrial sector for Shandong Heavy Industry's export business. Türkiye, as a co construction country of the "the Belt and Road", is the market of Weichai under Shandong Heavy Industry for many years. Türkiye BTM Co. has made great progress by combining with Weichai Qiangqiang. "Since 2009, we have been cooperating with Weichai, mainly selling Weichai marine medium and high speed engines, Boduan M series large cylinder diameter engines, and generator sets. In the past five years, sales have all achieved significant growth, with growth rates of 186%, 24%, and 2573%, respectively." Mr. Sairi, the chairman of the company, said that Weichai's engine products cover a displacement of 2.3-579L, widely supporting sub markets such as workboats, tugboats, fishing boats, passenger ships, yachts, and power generation, Advanced performance indicators, products are exported to Europe, the Middle East, Africa and other regions, and are highly favored by customers.

Building a Middle East Operations Center and Building a Comprehensive Service Support System

Over the past decade, with the deepening of the "the Belt and Road Initiative", the export market of Shandong Heavy Industry's products has expanded year by year. In 2022, the group made a comprehensive adjustment to its export business organization layout, continuously increasing investment in the Middle East, and formulating a strategic deployment of "overseas subsidiaries improving product supporting application capabilities and gradually growing into 'product+technology service' providers". Based on the principle of "product sales, accessories first" to build a global service and accessories system, the group invested in and established the "Middle East Operations Center" in Dubai

The center is located in the Jebel Ali Free Trade Zone in Dubai, United Arab Emirates, covering an area of 10000 square meters. It is positioned as a "high-end product, high-end manufacturing, efficient operation, and efficient service", integrating five major functions: product display, warehousing and logistics, after-sales service, witness testing, and training support. The center has a nearly 200 square meter exhibition hall, providing multi-dimensional display of products and brands, allowing customers to intuitively experience the overall strength of Shandong Heavy Industry Group; Having comprehensive indoor and outdoor storage capabilities, it can be used for the transfer and storage of various best-selling products of the group, greatly reducing transportation distance and supply time; Provide 7 * 24-hour accessory services, covering 7 local service stations and radiating over 20 service networks in the Middle East and Africa; Equipped with 5 advanced testing benches, it has the ability to test high-power, medium and high voltage products of 3000kW and 10000V; Construct two training venues with an area of 300 square meters to meet the product technology training needs of local service stations and customers.

At present, Shandong Heavy Industry is planning to establish regional operation centers in Dubai, Singapore, Central Asia, South America, Africa and other places, connecting with leading global logistics service groups and strong dealer partners, and striving to build a unified service platform for large groups and regions, achieving integration of after-sales service, accessories, logistics, and training, and synchronously laying out localized manufacturing and financial support, to build a comprehensive global market service support system, Satisfy customer needs with the best service, highest efficiency, and lowest cost.

Hard core products make a concentrated debut, creating a new integrated solution

During the event, the Shandong Heavy Industry New Product Exhibition was held simultaneously, with international brands such as German Kaiao Linde Forklift, Linde Hydraulic, French Boduan, Italian Faraday Yacht, and domestic brands such as Weichai Power, China National Heavy Duty Truck, Shaanxi Automobile Heavy Truck, Shantui Co., Ltd., and Zhongtong Bus showcasing their flagship products and latest technologies. A total of 65 exhibits showcased new energy, power systems, commercial vehicles, engineering machinery, and smart logistics within the group The industrial map, including agricultural equipment and marine transportation equipment, fully demonstrates the hard core strength of Shandong Heavy Industry Group.

At the exhibition, 13 power products/components, including the world's first golden powertrain with a thermal efficiency exceeding 50%, M-series large bore generator set, WH series high-end ship power, ship propulsion system, and electric drive bridge, formed a green and low-carbon power kingdom, showcasing Shandong Heavy Industry's solution under the "dual carbon" strategy to the world. In the commercial vehicle exhibition area, 23 complete vehicles, including high-end tractors, dump trucks, mixer trucks, mining trucks, light trucks, pickup trucks, buses, school buses, VAN vehicles, etc., gathered to showcase to guests the leading advantages of Shandong Heavy Industry's full range of commercial vehicles, as well as the confidence to challenge world-class standards. In the construction machinery exhibition area, 16 high-end construction machinery equipment such as loaders, excavators, bulldozers, and graders stand proudly. The golden core competitive advantage of "Weichai Engine+Linde Hydraulic+Autonomous Electronic Control System" has won full praise from our partners. Five agricultural equipment, including tractors, tracked rice harvesters, and wheeled grain harvesters, as well as exhibits such as electric forklifts, handling robots, and luxury yachts, attracted guests to stop and watch

At the meeting, 8 owned enterprises under Shandong Heavy Industry Group gave a detailed introduction to their new products in 2024, with a focus on promoting popular products in high-end heavy-duty trucks, buses, generator sets, new energy power and other fields within the group, as well as collaborative research and development technologies with unique international competitive advantages.

Through the concentrated debut of new products, Shandong Heavy Industry has demonstrated its world-class technological innovation capabilities to its global partners. We have established over 30 global research and development centers in the United States, Europe, Japan, and China, and have established a circle of collaborative innovation with world-class high-tech giants.

China National Heavy Duty Truck Group and Shaanxi Heavy Duty Truck Group represent the highest level of heavy-duty trucks in China, with an export share of 70% in Chinese brands. The thermal efficiency of the heavy-duty diesel engine developed by Weichai has reached the world's highest level of 52.28%, and is matched with a full range of complete vehicle products. Zhongtong Bus and Yaxing Bus have served various countries in the Middle East for over a decade and have a high brand reputation. Shantui Engineering Machinery and Lovol Agricultural Machinery have significant global influence.

Shandong Heavy Industry's products span across various fields such as freight, passenger transportation, construction, power generation, warehousing and logistics, agricultural machinery, yachts, etc. They can customize a full range of integrated product combination solutions for global customers with multiple scenarios and personalized needs. They are committed to jointly researching products, customers, and innovative models with the industry chain's "circle of friends", exploring the transformation from single product sales to integrated solutions, Create maximum value for customers and jointly expand the market cake.

The global cooperation is booming, and the market development prospects are extremely broad. Taking advantage of the "the Belt and Road" initiative, in the future, Shandong Heavy Industry will work hand in hand with its partners for common ideas, common customers, and common dreams to achieve mutual success. The road to "going global" will be stable and far-reaching, and the road to high-quality development will be wider and wider!Editor/XuNing