Recently, a total of 290 Hongyan military vehicles departed from the SAIC Hongyan production base in Chongqing and were delivered to the Cambodian government by sea.

Stand out after fierce competition

The project has been launched as early as October 2019, and the Cambodian side has set up numerous tests. A number of well-known heavy truck companies have participated and the competition is extremely fierce. SAIC Hongyan sent special personnel to conduct a deep research on the Cambodian market to fully understand the local policies, vehicle environment and user needs. It has made special technical improvements to the vehicle design according to the actual needs of customers. The appearance and paint have been specially customized. The sample car provided by the Cambodian side has good feedback after trial, combined with the intimate and meticulous post-service policy customized by SAIC Hongyan, the quality heavy truck of SAIC Hongyan finally moved the Cambodian side. At the end of 2019, SAIC Hongyan stood out from many well-known heavy truck companies and won 290 heavy truck orders from the Cambodian government.

Despite the impact of the new crown epidemic after being awarded the order, SAIC Hongyan overcame the difficulties, strictly controlled the quality, and finally delivered the product to Cambodia on time with quality and quantity.

Overseas markets expand again

In recent years, the export market of SAIC Hongyan has developed steadily, and its red rock heavy trucks have been exported to South America, Africa, Southeast Asia and other countries and regions. On June 13, SAIC Hongyan delivered 50 tractors to Vietnamese customers and departed. These vehicles will be used for cross-border long-distance logistics. The transportation routes cover Thailand, Laos, Cambodia and other Indo-China Peninsula countries. Lou Jianping, general manager of SAIC Hongyan, said that in 2020, SAIC Hongyan's overseas strategy will continue to increase overseas market expansion, and strive to double its sales on the basis of 2019.

With the batch delivery of 290 Hongyan military vehicles to Cambodia this time, SAIC Hongyan has made a good start in the Cambodian market, laying a solid foundation for the subsequent expansion of the Hongyan heavy truck market in Cambodia. In the future, the radiation of SAIC Hongyan products to overseas markets will be more abundant. Editor/He Yuting