The Pujiang River surges, attracting worldwide attention. On November 24, 2020, bauma CHINA 2020, the most influential event in the global construction machinery industry, arrived as scheduled. XCMG, the leader of the construction machinery industry in China, brought high-end engineering equipment to a collective appearance, intelligent machinery and equipment, complete solutions The plan attracted a large number of audiences to stop, fully demonstrating XCMG's innovative leading and high-end brand leading strength. On the first day of the exhibition, as a new competitive enterprise that XCMG is determined to build, XCMG Mining Machinery Division held a MAX series product launch conference with the theme of "Mining Kings and Wisdom Together". Nearly 500 customers, suppliers, agents and media representatives from all over the country gathered together to witness this historical moment.

Wang Min, Chairman and Party Secretary of XCMG Construction Machinery Co., Ltd., Su Zimeng, Chairman of China Construction Machinery Industry Association, Assistant General Manager of XCMG Construction Machinery Co., Ltd., Song Zhike, General Manager of XCMG Excavation Machinery Division, and other leaders and guests attended the announcement Will, and unveil the newly upgraded MAX series excavator products.

Demand-oriented, reshape the new benchmark for domestic brand value

Mine construction is one of the most complex and demanding construction environments in the world. The high-quality development of mines puts forward requirements for the development direction of high efficiency, high reliability, high adaptability and intelligence for mining machinery products whose main working conditions are mining operations. .

In response to this market demand, in the past 10 years, XCMG Excavator has sent more than 1,000 technical and service personnel into the market to conduct research and surveys, visited more than 1,000 mines, and through the tracking and big data analysis of more than 10,000 equipment , Accurately grasp the real scenes and user demands of excavator mining operations.

The new MAX series products of 24 tons to 65 tons were launched at the Bauma Show, with industry-leading reliability, fuel economy, ultra-high work efficiency, and excellent working condition adaptability. This is an active practice of guarding the value of users throughout the process, and also demonstrates XCMG's supreme pursuit of product quality.

"The fatigue life of the working device reaches 10,000 hours, the service life of the four wheels is more than 15% higher than that of similar products, the reliability of the crushing system is more than 10% higher than that of similar products, the impact force of the breaker is increased by more than 20%, and the fuel consumption is lower than that of similar products in the market. 7% or more, and the overall product efficiency is increased by more than 6% compared to similar products in the market...

Song Zhike, general manager of XCMG's excavation machinery division, said: "MAX series products are not only the best interpretation of craftsmanship made of "leading technology, unusable", but also redefine the quality of domestic brands and reshape the new benchmark for Chinese brand value , Leading the high-quality development direction of China's excavator industry."

Intelligent services throughout the life cycle, creating the industry's highest service form

In 2018, XCMG excavators put forward the concept of "full life cycle service" and the service brand of "full-hearted guarding and lifetime worry-free" for the first time in the industry, giving a new definition to the service form of the excavator industry and realizing the full life cycle value chain of the product and customer value The tight connection.

After a lapse of two years, XCMG's excavator service has been upgraded again. Focusing on the standard, wisdom and value sectors, the top of the mine-top service solution was released at this conference. For large-tonnage mining excavators, five major service guarantees and regular inspection commitments are put forward, and each excavator of 30 tons and above is equipped with 500,000 “XCMG Guardian Insurance”. The ultimate value service demonstrates XCMG's customer-centric brand pursuit and sets a new benchmark for the service model in the field of construction machinery.

At this press conference, XCMG Excavator also released the newly upgraded "XCMG e-repair" WeChat official account and "e-wrap" two mobile phone replacement platform, equipment map, working hours statistics, desk assistant and other practical functions, allowing users to more Easily manage equipment and perfect bidding mechanism to realize replacement of old machines faster.

In the era of Internet of Everything, intelligence has become a new direction driven by innovation in today's construction machinery industry. XCMG excavators apply digital technology to equipment management and build a new intelligent service platform for mining equipment, which can realize real-time monitoring of equipment and truly make mine management convenient, precise and intelligent.

Adhere to the concept of high-quality development and commit to the grand goal of Everest

High-quality development is inseparable from professional customers. XCMG excavators are determined to serve the mining industry and promote value transformation. At the press conference, the two units signed a contract with XCMG Excavators for 110 large-tonnage excavators, demonstrating the trust and confidence of major customers in XCMG's brand and MAX products.

Key account representative Yu Jianping, deputy general manager of Sinoma Mining Construction Co., Ltd., stated in his speech, “Through practical application verification, XCMG excavators have high efficiency, good performance, and outstanding reliability, and their overall cost is lower than that of foreign-brand products of the same tonnage 15 -20%, especially the nanny service program in mines has eliminated the worries of mining companies. The two sides have a vast space for cooperation in the construction of green mines, safe mines and smart mines, and cooperation should be further strengthened."

In 2020, in the face of the severe challenges of emergencies such as the new crown epidemic and natural disasters, XCMG excavators will remain upright and innovate, face difficulties, and resolutely win the war against the epidemic, the war on resumption of work, the war on resources and the market, and become the industry's first Enterprises that have resumed work and production, and have reached full production and high yields, have demonstrated strong comprehensive competitiveness in the industrial chain and strong development momentum. From January to October, XCMG's domestic excavator sales increased by 53% year-on-year, which was far higher than the general trend of the industry. Customer satisfaction and brand influence continued to increase, and it made every effort to enter the technological commanding heights of the high-end equipment industry.

In this regard, Su Zimeng, President of the China Construction Machinery Industry Association, gave great recognition, “As a benchmark enterprise in my country’s excavation machinery industry, XCMG excavators undoubtedly have clear development ideas and layout paths. The MAX series launched this time is the most direct competition. The top mining market not only represents the new atmosphere of XCMG, but also represents that domestic brands once again assume the mission of speaking out for Chinese manufacturing and Chinese quality."

Facing the new journey of high-quality development in the "14th Five-Year Plan", Chairman Wang Min put forward earnest expectations for the future development of XCMG excavators, "I hope XCMG excavators will focus on customer needs and value creation, with no distractions, determined to struggle, and strive to contribute to the country. A world-class brand in the excavator industry, to realize the XCMG dream of the summit of Mount Everest and make a strong industrial contribution to XCMG's largest sector!"Editor/Luo Wentao