On November 24, 2020, the much-anticipated construction machinery industry event-bauma CHINA arrived as scheduled. Nearly 3,000 exhibitors from 34 countries all over the world gathered at the Shanghai New International Expo Center. The crowd was surging and the event was unprecedented. Sany Group, which is the first to achieve 100 billion sales and firmly sits on the industry's national benchmark, is undoubtedly one of the most concerned exhibitors.

Sany has always been a pioneer in the industry. This time it made a shocking appearance with the theme of "Digital Drive, Intelligently Leading the Future". This year’s bauma CHINA is also the “largest scale, most new products, and the most cutting-edge technology” of Sany since its participation. A total of 81 newest and strongest concrete machinery, excavating machinery, hoisting machinery, port machinery, piling machinery, Mining machinery, construction machinery, etc. participated in the exhibition, with a booth area of 9,028 square meters, which has become the "dazzling pearl" on the scene of this exhibition!

The light of domestic products! Sany's independent research and development equipment shines in the audience

Among the 81 host equipment exhibited by Sany this time, there are 45 new products, 29 international models, 28 electric and electronic control products, and 2 unmanned products, all of which are the most in the past. Among them, the most concerned is the many achievements of Sany in the field of independent research and development.

In the exhibition area, 6 pump trucks and mixer trucks with "Sany Self-made Chassis" surrounded the audience and attracted much attention. These "Sany Chassis" rely on the underlying big data to independently develop and integrate design, and are hailed as the "light of domestic products" by the industry.

Excavator, another world "gold medal" of Sany. During the exhibition, 23 new excavators were displayed to the public, including 9 small excavators, 6 medium excavators, 5 large excavators and 3 loaders. Among them, the “iconic product” of the domestic big digging-SY1250H, and the new model 20-ton medium digging SY225H made its debut in Shanghai, attracting attention.

Dominating the commanding heights of the entire Shanghai New International Expo Center are the booms of eight SANY cranes reaching the sky. The "first height" 800-ton wind power artifact SCC8000A, flat-top tower crane SFT160, and all-road SAC8000T were all exhibited at the exhibition site for the first time, fully reflecting the high-end image of Made in China. It is reported that this is also the first time that Sany Cranes has participated in the "full system, full scene" exhibition.

In addition, Sany Road, Sany Pile Crane, Sany Port Machinery, Sany Palfinger, Putzmeister, etc. all brought the latest results, which surprised the audience continuously and won the super popularity with their core advantages. . At this exhibition, Sany also exhibited 132 core parts and accessories such as engines, cylinders, and slewing supports, highlighting the R&D and manufacturing capabilities of the entire industry chain, and won praise from all parties.

Lead the future wisely! 30 electric unmanned products debut

Electricity and unmannedness are the "high ground" that the industry will compete for in the future. It is the core content of Sany's exhibition at bauma CHINA this time, and it is also the core concept of Sany's exhibition theme "Digital Drive, Intelligently Leading the Future". In the center of the exhibition area, a powerful lineup of 15 electric products, 13 electric control products, and 2 unmanned products was unveiled. It is reported that these products include eight categories of pure electric excavators, pure electric unmanned mixer trucks, electric drag pumps, pure electric unmanned road rollers, and pure electric mining trucks, all of which are independently developed.

The 1.6-ton Sany SY16C pure electric micro-digging shocked the audience for the first time when it met with the public and attracted a surging crowd. This is the world's first and only pure electric excavator that has truly achieved "mass production".

Not far away, the HBT8018C-5 electric trailer pump, the first electric product of the “World Pump King” family, “hits high and fast”. It only takes about 18 minutes to complete a truck of 12m3 concrete. The output efficiency is more Traditional products are 10% higher.

In addition, the industry's first electric truck crane STC250T, the SDCE90K7 electric stacker widely used in Shenzhen and Xiamen Port, and the recently delivered SY408C pure electric unmanned mixer truck were also highly recognized by the audience.

In recent years, Sany’s innovations in electrification, intelligence, and unmanned technology have blown out, with unprecedented grand occasions. With the trend of "one horse taking the lead", it has continuously promoted "Smart Manufacturing in China" to new heights.

"72 Hours" Global Carnival Creates Online Marketing Miracle

At bauma CHINA this year, in order to enable on-site customers and global merchants who cannot be present to truly experience the digitalization and intelligence of Sany, Sany has invested heavily in launching the "Online Bauma Show", creating a new industry online digital marketing Miracles, new cases.

For the first time, Sany will realize the 72-hour uninterrupted live broadcast online, multi-language and multi-platform to provide global users with the most complete, latest and most vivid live broadcast of the exhibition. It also breaks through the traditional sales model and brings together the product lines of the nine divisions of Sany, with a total of 1 billion profit distribution to the majority of construction machinery consumers, which can be called the "strongest" distribution in the history of the industry. On the evening of November 26th, Sany will hold the closing night of the Global Shopping Carnival. Many celebrities will help out on the spot and present Sany customers with an audio-visual purchase feast.

At the exhibition site, Sany also has an intelligent VR experience area for Sany, which is very popular throughout the exhibition. "Almost every exhibit is equipped with a VR function, allowing you to have a'driving' experience after watching the equipment." said the person in charge of the brand department of Sany: "You can also bring VR glasses to Sany's lighthouse factory 'Walk around to understand how these devices are produced."

The emergence of virtual online pavilions has also received unanimous praise. The smart manufacturing, customs and customs of the 13 industrial parks around the world are visually presented through digital methods, allowing everyone to be closely connected with the company and the times.

Digitally driven, leading the future intelligently. bauma CHINA has witnessed the ups and downs of China's construction machinery industry, traversing the furnace, and also witnessed the development and changes of Sany Group in seeking breakthroughs in transformation over the years.

At this moment, we see that by the Huangpu River, a new “digital and international” Trinity is blooming and shining in the economic center of China.Editor/Xia Changwang