Good news from SAIC Hongyan: In January 2021, the sales of Hongyan heavy trucks reached 9,021, a double growth compared with 4007 in the same period in 2020, setting a record high.

In the last quarter of 2020, SAIC Hongyan handed over 6,300, 7,000, and 8,100 transcripts each month. So far, SAIC Hongyan has successfully completed the annual challenge target of 80,000 vehicles. This number is 10 times that of the more than 8,000 vehicles at the end of the 12th Five-Year Plan period (2015) of SAIC Hongyan. Even so, Lan Qingsong, vice president of SAIC Motor and chairman of SAIC Hongyan, still put forward high demands on Hongyan, asking the team to abandon the mentality of "small wealth is safe" and show determination to break the existing situation.

‍‍‍‍‍‍‍‍‍‍‍‍A new record high

"100,000 vehicles guaranteed!" This is the sales target that SAIC Hongyan called out in the beginning of the year. Nearly the end of the year, SAIC Hongyan's Chongqing production base is running at full capacity and producing at full capacity. According to SAIC Hongyan’s 14th Five-Year Plan, SAIC Hongyan will strive to sell 100,000 vehicles in 2021, with a market share of 8%; in 2023, it will strive to sell 120,000 vehicles with a market share of 10%; and by 2025, it will strive to achieve 150,000 vehicles, with a market share of 16%, and entering the first camp in the heavy truck industry.

The tractor market has always been the focus of Hongyan's market development. In January 2021, 2,875 tractors were sold, an increase of 86% year-on-year. Lou Jianping, general manager of SAIC Hongyan, said that SAIC Hongyan will continue to "compete in the Central Plains", that is, to compete in two mountains and rivers, namely Henan, Hebei, Shandong, and Shanxi.

At present, SAIC Hongyan has launched three major models: Jieshi H6, Jiehu H6 and Jiebao H6, and continues to promote the full series of sixth-generation models. "But from a structural point of view, SAIC Hongyan still needs to accelerate the pace of adjustment." Lou Jianping said that in 2021, we must first have crisis awareness, and secondly, we must make up for weak products. In addition, in terms of new energy, SAIC Hongyan strives to become the industry's first in 2021, with sales of more than 5,000 vehicles. According to Lou Jianping, the company currently has more than 20 cooperative projects.

Strengthen overseas markets

Although the global epidemic is still continuing, SAIC's overseas progress has not stalled. In addition to maintaining product advantages in the passenger vehicle field, SAIC has also begun to exert its strength in the overseas commercial vehicle market.

On January 26, 2021, in Chongqing Liangjiang New District, an exciting signing ceremony demonstrated the spirit of "the beginning of the year"-"Deliver 100 vehicles and sign another 200!" SAIC Hongyan's first new year The large export order was settled by the African Congo (Kinshasa) Mining Company. This also allows SAIC Hongyan to reach 500 export orders in January 2021, ushering in a "good start".

“The Congo (Golden) Mining Company, which SAIC Hongyan cooperates with, is a mining spin-off company. With business expansion and the extremely complex working conditions of the mine, there is an urgent need for a batch of durable and cost-effective heavy trucks.” SAIC Hongyan is responsible for People told the Shanghai Automobile News reporter that based on the usage of nearly 100 SAIC Hongyan dump trucks purchased before, the overseas company recognized the load-carrying, safety, and reliability of Hongyan vehicles. "This time, SAIC Hongyan has created personalized product solutions and after-sales service tailor-made solutions for them, which has deepened customer satisfaction and trust."

2020 is the year of breakthrough in the SAIC Hongyan market. The annual sales of heavy trucks exceeded 80,000 for the first time, an increase of 38% year-on-year; the output value exceeded the 20 billion mark for the first time, an increase of 41% year-on-year; under the guidance of the One Belt One Road policy, the Chinese market has maintained a high At the same time as growth, overseas exports in 2020 will also maintain a 51% growth.

In recent years, SAIC Hongyan has actively integrated into the international and Chinese "dual cycle" development pattern, and the company's production and sales have frequently hit new highs, and it has realized the trade transformation from simple trade export to KD localized production. Lou Jianping, general manager of SAIC Hongyan, said, “Export business will continue to improve in 2021, and strive to achieve a 100% growth in exports throughout the year, with export sales exceeding 1 billion yuan.” See Daowang Machinery column editor/Ge Siyu