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Focusing on the "new", Foton Resa opens the "X New Generation"
Seetao 2021-05-21 16:24
  • Foton Resa brings 15 new technology products to the construction machinery exhibition, and will welcome the future with a new strategy
Foton Resa officially opened the "X New Generation"
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On May 19th, the 2021 Changsha International Construction Machinery Exhibition with the theme of "Intelligent New Generation Construction Machinery" was held at the Changsha International Convention and Exhibition Center. Foton Resas, as the business segment of Foton's construction machinery, environmental sanitation machinery and special vehicles, will showcase 15 new technology products with the theme of "X New Generation Smarter Wins the Future", and release the company's future strategy and brand new brands. At this exhibition, Foton Resas made a clear transformation and upgrade, strengthened its diversified management and development ideas, and joined hands with core users and partners, and under the witness of industry media friends, jointly started a new journey of China's construction machinery + special vehicles X new generation.

Foton Resa 2021 Changsha International Engineering Exhibition Conference Site

To control changes and explore new directions for industry development

It is reported that the exhibition area of this exhibition reached 300,000 square meters, an increase of 40% compared with the previous exhibition. The number of exhibitors has increased from 1150 in the first session to about 1450. Among the top 50 construction machinery companies in the world, 33 companies participated in this expo, of which 13 companies participated in the exhibition for the first time, exhibiting nearly 10,000 kinds of construction machinery mainframes and accessories Among the exhibits, 10% represent the latest scientific and technological achievements. With the industrial economy 4.0, intelligence, networking, 5G, and artificial substitution empowering the traditional construction machinery industry, the globalization trend of China's construction machinery is irreversible, and the dual-drive advantages of "manufacturing power + consumer power" are irreplaceable. Chinese construction machinery Will usher in the spring of opportunity again. The huge exhibition scale and the birth of blowout new technologies and new products indicate that the construction machinery industry is ushering in a new era of change.

Foton Resa's new brand launch ceremony

In order to actively embrace the trend of future change and take the lead in realizing a strong breakthrough, Foton Motor has created a brand-new automotive ecosystem and opened the "X New Generation". In 25 years, with 10 million vehicles, it became the first Chinese commercial vehicle enterprise with a scale of 10 million. Foton Motor uses the "customer-centric" value orientation to drive the continuous innovation and upgrade of the management system, and pursues a long-term foundation in the "big change unseen in a century". Green, change at any time. As one of the core brand members of Foton Motor, Foton Resa will give full play to Foton Motor’s resource endowment advantages, innovate the mixed reform model, realize the transformation and upgrade of management mechanism, and build a global leading enterprise in the construction machinery and special vehicle industry, and use this to explore engineering A new development path for the machinery industry.

Yang Guotao, Member of the Standing Committee of the Party Committee of Foton Motor Group, Deputy General Manager, and General Manager of Foton Leisa Co., Ltd., delivered a speech

At present, Foton Leisa is ushering in a bright moment. In 2020, the market sales of construction machinery pumping and lifting machinery will reach 160,000 units, a year-on-year increase of 36%. Regarding the future strategic development goals, Foton’s party committee member, deputy general manager, and general manager of Foton Resas Co., Ltd., Yang Guotao stated that “Fukuda Resas will create a diversified business ecosystem, and strive to produce and sell more than 120,000 vehicles in 2025, with sales revenue exceeding 100%. 100 million yuan scale, enter the industry's first echelon."

Speech by Luo Peng, Deputy General Manager of Foton Resa Co., Ltd. and President of Resa Heavy Machinery Division

Brand new IN image, multi-line advancing side by side to go to the "X New Generation"

Luo Peng, deputy general manager of Foton Reza Co., Ltd., explained the interpretation and connotation of the new brand of Foton Resa released on the same day. [Thunder] means majesty and swiftness, [Sa] means great wisdom and big pattern. Its connotation is the vigorous corporate vitality and the infinite vitality of pursuing the ultimate excellence, together with users to share the optimistic quality of life. The overall shape of Foton Resa's new brand logo embodies "Economy of Relations". The square is always the same, the park is always changing, and the park is always changing, which fully reflects Foton Resa’s solid foundation, adherence to standards, embrace change, adapt to development, and be creative in the process of globalization strategy and diversified industrial cluster integration development. idea.

New product launch ceremony

In order to achieve the brand goal of Foton Resa "New IN Elephant Time Model", Foton Resa will be unveiled with a new look in 2021. The birth of Foton Lesa's new brand indicates that Foton Motor will transform from endogenous drive to outward drive, forming a new special-purpose vehicle business ecosystem. Foton Reza has established a diversified industry centered on construction machinery, environmental sanitation machinery, special vehicle commission reform, industrial investment, Reza Industrial Internet, and commerce, so as to realize the continuous appreciation of Foton Reza’s assets and build an integrated industrial ecosystem. .

Tian Juan, Vice President of R&D and Dean of Technology Research Institute of Foton Resa, explains new products

Stars shine, leading technology leads the industry to new

Along with Foton Motor's new generation X that will be launched in 2021, a series of new strategies and brand-new products with specialization, intelligence and technology will also be implemented one by one. Tian Juan, Vice President of R&D and Dean of Technology Research Institute of Foton Resas Co., Ltd. stated that “Futian Resas has combined the German Daimler Chassis Technology and Cummins Power Technology of the United States to undertake the advantages of Foton’s integration and integration. The field has taken the lead and has formed a multi-line product development trend."

Resa L10-62m 8-section concrete pump truck new product and Resa FTC90x7 crane

The Foton Leisa L10 brand new National Six-pump truck released this time has become one of the most eye-catching products of the exhibition. The car has an 8x4 chassis, a 1000-liter large fuel tank, a multi-degree-of-freedom eight-section arm, matching external link rigid arm frame + rigid stable support + reliable pumping mechanism, adaptability to working conditions, cloth handling, operational reliability, etc. New breakthroughs have been achieved in all aspects.

Also eye-catching is the Resa FTC90x7 crane that can be seen from afar, with a 70m super-long main boom, two jibs 17.5m, and 56 main boom length combinations; the industry's strongest 50-ton heavy-duty chassis, The minimum lifting speed of 2.5m/min is among the best in the industry.

Resa TL407 electric concrete mixer truck

Resa TL408 automatic transmission mixer truck

Resafari refrigerated truck

In terms of mixer trucks, the "Resa TL408 automatic transmission mixer" and "Resa TL407 electric concrete mixer" released by Foton Resa also have epoch-making significance. With the increasingly stringent policies and regulations and the widespread popularization of new energy vehicles, Foton Leisa took the lead in launching the industry’s first electric mixer truck. In addition to the specific advantages of zero emission, zero pollution and low noise, its electricity consumption is less expensive than fuel consumption. Over 80% maintenance costs are reduced by 60%, and operating costs are greatly reduced; in addition, the cruising range exceeds 250 kilometers, and the full charge time of a bicycle is only 2 hours. In order to better cope with complex working conditions such as plains, mountainous areas, and plateaus, the launched automatic mixer truck has not only the left foot and right hand of the driver, driving safer and more comfortable, but also intelligent vehicle, through the use of Cummins global fuel-saving technology , To reduce the overall fuel consumption by 8%, the best fuel-saving performance of similar products.

Han Shaozeng, Deputy General Manager of Foton Leisa Co., Ltd. and President of Leisa Special Purpose Vehicle Division, explains new cold chain products

In the field of special-purpose vehicles, Foton Lesa inherits the high-quality genes of Foton Motor, and has now realized the integrated R&D and production mode of professional chassis + serialized car body technology + intelligent networked platform. Han Shaozeng, Deputy General Manager of Foton Resa Co., Ltd. and President of Resa Special Vehicles Division, explained that "Take the Resa Furui refrigerated truck as an example. In the face of the ultra-high requirements of the cold chain transportation industry for the reliability and stability of the box, the car adopts The light materials of the inner and outer skins of the glass fiber reinforced plastic and polyurethane insulation layer are light in weight and stable. Based on the big data platform of the Internet of Vehicles, it realizes a complete intelligent networked ecology of people, vehicles, enterprises, and markets, and is built with deep industry customization. A smart vehicle platform that understands operations and can perceive."

Under the tide of globalization, intelligence and new energy have gradually become the main theme of the market, and the development of enterprises is destined to win the "change". With the support of a new brand image, a new business strategy and a new segment of products, Foton Lesa officially started the "X New Generation" journey of Foton Motor. Under this, Foton Resas will adhere to the customer-centric development concept, empower the development of the industry with technological innovation, continue to provide customers with more comprehensive products and services, fight for the opening battle of the "14th Five-Year Plan", and be firmly committed to With the strategic vision of becoming a global leader in the construction machinery and special-purpose vehicle industry, we will jointly start Foton Motor's next 10 million yuan through the dual-drive strategy of "construction machinery + special-purpose vehicles"! Editor/Baohongying

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