On July 11, 2021, the 2021 Xinjiang Agricultural Machinery Expo opened at the Xinjiang International Convention and Exhibition Center. More than 5,000 varieties and more than 10,000 units (sets) of agricultural machinery from home and abroad appeared at the exhibition. Among them, more than 80% of domestic agricultural machinery products have become the "protagonist" of this exhibition.

According to reports, with the theme of "promoting the transformation and upgrading of agricultural machinery and promoting the revitalization of rural industries", this year's Agricultural Machinery Expo integrates the functions of exhibition and sales, agricultural technology promotion, investment promotion, and trade negotiations. It is divided into two indoor and outdoor exhibition areas. Covering an area of more than 50,000 square meters, it has attracted 420 exhibitors from home and abroad. The number of exhibitors is the largest ever in Xinjiang Agricultural Machinery Expo. Large domestic agricultural machinery companies including China YTO, Weichai Lovol, and China Railway Construction Heavy Industry, as well as leading companies in the agricultural machinery industry in Xinjiang such as Xinyan Co., Ltd., Xinjiang Tiannong, etc. have exhibited, fully demonstrating that China's agricultural machinery and equipment manufacturing industry has entered into collaborative innovation. The new pattern of parallel development of mechanization, automation and intelligence formed after the stage.

Among them, the cotton full mechanization exhibition area has become the main arena where the competition between domestic cotton pickers and imported cotton pickers is the most intense. On the opening day, in front of the booth of China Railway Construction Heavy Industry Xinjiang Co., Ltd., the tall cotton picker and packing machine attracted many merchants to stop and ask. "At this expo, we have brought home-made high-end intelligent six-row cotton pickers and balers, hoping to drive the development of the domestic equipment market through the expo, shorten the distance between users and agricultural machinery production and sales companies, and provide exhibitors and purchasers. Build a better service platform and create more value-added services." said Yuan Wei, general manager of China Railway Construction Heavy Industry Xinjiang Co., Ltd.

According to the organizer, this Xinjiang Agricultural Machinery Expo attaches great importance to the development of high-yield cotton technology and full-process mechanization in Xinjiang. Starting from the four major directions of plowing, planting, management, and harvesting, it invites key agricultural machinery companies to focus on display of agricultural production mechanization and information Combined with agricultural machinery products, it will provide help to further optimize the structure of cotton agricultural machinery equipment in the entire region.

Keywords: agricultural machinery products, brand development

At the same time, the 2021 Xinjiang Agricultural Machinery Expo will also hold five conference forums including the "Xinjiang Forest and Fruit and Special Crops Production Mechanization Development Forum" and "Cotton Production Whole Mechanization Development Forum" at the same time, inviting experts and scholars from various fields to explain the frontiers of the industry for exhibitors Concept and technology, build a communication platform between manufacturers and distributors, and a dialogue platform between enterprises and farmers, and further improve the level of participation and professionalism of the exhibition.Editor/Xing Wentao、Design/Xia Changwang